Work With Me

There are three primary ways we can work together to enhance your healthcare marketing. Drop me a line if you want to know more about these engagements, or other consulting opportunities.

Brand Consulting: 

How can I ease your brand pain? There are typically two ways in which I work with healthcare organizations around branding. The first is developing a brand strategy, the guiding blueprint for building a brand that differentiates your organization from other choices in the market. (For a primer on brand strategy, check out my 2008 book, A Marketer’s Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations.)

I also work with organizations to help determine the best brand hierarchy, or the naming relationship between the various facilities, services and offerings within an organization. For example, when a health system acquires a community hospital, should the acquired hospital be endorsed by the health system name, adopt the system’s name in its entirety, or should the brand name remain unchanged? Should acquired physician groups keep their independent group name? How do you handle ACO identity in a market? What do you mean by hospital, clinic or institute? While there are typically limited brand hierarchy options in any situation, the ramifications of a given direction can be profound for organizations and the audiences they serve.

(Depending on the situation and the client, brand consulting work may be conducted through my healthcare marketing agency, Interval).

 

Marketing Strategy, Creative and Implementation:

Consumerism. Accountable care. Social media. New competition. Mobile. Your healthcare audiences and the ways to engage them are undergoing unprecedented change. In an era of flattening margins and greater scrutiny on your marketing department, the only way to drive results and demonstrate true value to your leadership is to engage your consumer audiences in new and better ways.

At Interval, my healthcare marketing firm, we’re leading the transformation of healthcare marketing, helping organizations embrace change and drive better results. For the past decade, Interval has rebuilt healthcare brands from the ground up. Increased market share through service-line campaigns. Improved conversion through websites, apps and social media. We’ve worked with physicians, the C-Suite and board directors to build buy-in and drive change.

To transform your marketing programming, check out Interval‘s website to see how we are helping clients across the country create breakthrough marketing that drives consumer engagement.

 

Marketing Consulting:

If you’re looking to transform your approach to marketing, then one of these engagements, based on my book “Joe Public Doesn’t Care About Your Hospital,” may be right for you.

The Marketing Transformation Workshop
…for self-diagnosis and treatment…

Using the five areas of transformation found in my book, “Joe Public Doesn’t Care About Your Hospital,” you and your team will learn how to diagnose where you stand compared to industry norms and how to prioritize those areas that deserve the most focus. This two-hour webinar is a perfect supplement to the book and will set your team on the right path to transforming your approach to marketing.

The Marketing Transformation Retreat
…for collaborative diagnosis and treatment…

Using pre-retreat homework as a foundation, I will spend an entire day with your marketing team to better understand key areas of concern and explore comprehensive solutions for improving your approach to marketing. You and your team will leave the retreat exhausted, exhilarated, and armed with the knowledge and experience you need to begin your transformation.

The Marketing Transformation Engagement
…for comprehensive diagnosis and treatment…

For those seeking the highest level of evaluation and change, this two-month consultative process begins with an audit of your marketing practices and ends with a comprehensive plan for accelerating the adoption of new and better practices. Along the way, I will engage with you and your marketing team to ensure adoption and ownership of the transformation plan.

How Chris can help you transform your approach to healthcare marketing.

As a nationally recognized change agent, author and speaker on healthcare marketing, strategy and branding, Chris Bevolo is ready to help your organization accelerate its marketing transformation.

  • Chris offers a unique perspective that is the result of over a decade of working solely in the healthcare industry with dozens of healthcare organizations. A frequent speaker on the topic of healthcare marketing and industry trends, Chris also connects regularly with other healthcare marketing leaders to discuss the changes that are taking place as well as what’s is and isn’t working. He has seen many successes — and failures — and his experiences enable him to help you reduce the need for experimentation and focus marketing resources on only the most effective practices.
  • “Joe Public Doesn’t Care About Your Hospital,” Chris’ new book, is a primer for healthcare marketing transformation, allowing you to learn ahead of time in what ways your marketing discipline can change. You’ll know exactly what philosophies you’re bringing to the table, helping ensure Chris’ vision aligns with yours.
  • You are already making strides in transforming your marketing practices, and you are invariably smarter than any outside source when it comes to your market, your organization, and your marketing planning and strategies. Chris‘ role is not to override your ideas or philosophies (or that of your team or agency of record), but rather to enhance and accelerate your efforts. He will bring a fresh, honest perspective on where you stand in your marketing transformation and how you could best accelerate your marketing changes.
  • You’ve set goals to evaluate and enhance your approach to marketing, but if you’re like most organizations, such internal efforts are overwhelmed by the never-ending demand to deliver marketing solutions for your organization. How do you rebuild the plane while you’re flying it? Bringing in an outside perspective brings focus to the process, ensuring that while the evaluation is comprehensive, recommendations are concise and actionable.