The Latest News
Jul 14, 2011
Brand building article features input from Bevolo
A story on an integrated marketing campaign for a health system that featured a regional Super Bowl television spot featured input from Chris Bevolo. “Community Hospital Chain Spends Very Big Bucks to Build a Brand” by Deborah Borfitz, featured in the May 2011 issue of Strategic Health Care Marketing, describes the efforts of Boston-based Steward Health Care System to create buzz with Super Bowl advertising in support of a regional branding campaign. Bevolo supported the system’s contention that Super Bowl advertising is a break-through strategy for a health system, but that the overall message was more traditional:
“The idea of ‘world-class care right in your neighborhood’ is a rather typical message used by health systems seeking to raise awareness and positive perceptions of their brand.”
The article also includes Bevolo’s perspective on the potential dangers of a high-profile advertising campaign, and the appropriate use of terms such as “ACO” in hospital marketing.
May 6, 2011
Bevolo interviewed in Healthcare Marketing Report story
Chris Bevolo was featured in a story about his firm, Interval, and their work with LifeSource, the organ procurement organization in Minnesota, South Dakota and North Dakota. The article, “Organ Donation: Social Media Alone or an Integrated Marketing Effort,” appeared in the in the April 2011 issue of Healthcare Marketing Report and explored two campaigns developed by Interval for LifeSource over the past two years, “HalfTheMen” and “Decision.”
Feb 17, 2011
Article on physician group positioning featured in neurology pub
An article on positioning for neurology practices authored by Chris Bevolo was featured in the second issue of Neurology: Clinical Practice, published by the American Academy of Neurology (publishers of Neurology). The article, “How Positioning Can Help Boost Your Neurology Practice and Drive Business Success,” focuses on the benefits of positioning for neurology practices, and provides an outline for selecting and evaluating potential practice positions.
Feb 3, 2011
Bevolo featured in Twin Cities Business
Interval’s work on Washington D.C.-based Inova Health System’s wellness campaign was featured in Gene Rebeck’s “What next?” column in the February 2011 issue of Twin Cities Business. The article, titled “More than a Feel-Good Idea: The future of health care is–health” featured an interview with Interval president Chris Bevolo about the power of wellness as a brand message for hospitals and health systems.
In advocating for wellness-based messaging over other more common clinical or technology messaging, Bevolo was quoted:
“Most of what hospitals want to talk about, we don’t want to hear.”
The “Fit for 50” wellness campaign drew more than 6,000 registered users for Inova within the first month of its launch, and the success of the campaign led to its extension through 2011.
Jan 20, 2011
Bevolo featured in December issue of Healthcare Marketing Advisor
“I believe hospital marketers should embrace new advertising strategies as much as humanly possible,” said Chris Bevolo, owner of Interval, in the Ask the Advisors article in the December issue of Healthcare Marketing Advisor, published by HealthLeaders Media. The quote was in response to the questions, “How much risk should hospital marketers take on implementing new ad strategies in their campaigns? Can healthcare marketers successfully use techniques that advertisers of non-healthcare products use to encourage a purchase?” and also included advice on how to consider risk relative to marketing efforts.
An excerpt from Chris’ book “A Marketer’s Guide to Measuring Results” was also featured in the publication, featuring a case study from Interval’s former client St. Joseph Hospital.
Nov 4, 2010
May 2011 – speaker, ISHMPR webinar
On May 12, I will conduct a webinar for the Illinois Society for Healthcare Marketing and Public Relations titled “Yes We Can! Measuring Healthcare Marketing Performance.” For more details on the webinar, visit the ISHMPR website.