The Latest News
Oct 4, 2012
Story on wellness marketing features Bevolo
The article “Embracing Wellness Online” by Ben Dillon, found in Healthcare Strategy Alert!, Issue 3, features prominent quotes from Chris Bevolo. The story starts with the following quote from Bevolo:
“No one wants to think about being sick. The majority of consumers don’t need a hospital or physician, so they really don’t care about your typical services. Hospitals should connect with consumers about health, something everyone is interested in, instead of healing.” Healthcare Strategy Alert! is published by the Forum for Healthcare Strategists.
Column on healthcare advertising featured in August issue of HMR
The article “Burn the Billboard: Three New Rules of Healthcare Advertising,” authored by Chris Bevolo, was featured in the August issue of Healthcare Marketing Report. In the article, Bevolo outlines three drivers of healthcare advertising that are contrarian to the typical approach taken by most health systems. For example, Rule One states “Don’t Advertise”: Continue reading…
Jan 3, 2012
Bevolo book featured in Twin Cities Business Monthly
“Joe Public Doesn’t Care About Your Hospital,” a new book authored by Chris Bevolo, was featured in the “Starters” section of the January 2012 edition of Twin Cities Business Monthly. The article, titled “Beyond the Smiling Billboard,” features an interview with Bevolo by senior editor Gene Rebeck, who says the book “…provides a sharp-elbowed, cogent, and often amusing read on the health care market…”
Dec 12, 2011
New “Joe Public” consulting services now available
To help organizations seeking change embrace new and more effective marketing philosophies, Chris Bevolo has launched a series of “Marketing Transformation” consultations based on his new book, “Joe Public Doesn’t Care About Your Hospital.” Ranging from a two-hour webinar to a comprehensive two-month consulting engagement, the new services are designed for marketing leaders who want to bring the ideas found in the book to life in their own organization.
“In some cases, marketing leaders may just want a little additional direction, so they can take the reins of instituting change on their own,” says Bevolo. “In other cases, they may be looking for additional guidance, an outside and honest auditing of their situation, or deeper collaboration with their marketing teams. The goal of these consultations is to further enable those who embrace the philosophies of change outlined in ‘Joe Public’ to accelerate their own transformation.”
The new services are:
The Marketing Transformation Workshop
Using the five areas of transformation found in the book, “Joe Public Doesn’t Care About Your Hospital,” clients will learn how to diagnose where they stand compared to industry norms and how to prioritize those areas that deserve the most focus. This two-hour webinar is a perfect supplement to the book and will set clients on the right path to transforming their approach to marketing.
The Marketing Transformation Retreat
Using pre-retreat homework as a foundation, Chris will spend an entire day with the client marketing team to better understand key areas of concern and explore comprehensive solutions for improving their approach to marketing. Client teams will leave the retreat exhausted, exhilarated, and armed with the knowledge and experience needed to begin their transformation.
The Marketing Transformation Engagement
For those seeking the highest level of evaluation and change, this two-month consultative process begins with an audit of marketing practices and ends with a comprehensive plan for accelerating the adoption of new and better practices. Along the way, Chris will engage with the client marketing team to ensure adoption and ownership of the transformation plan.
For more information on these consultative services, contact Chris Bevolo at chris@chrisbevolo.com.
Sep 10, 2011
Story on Sanford Health brand efforts features insight from Bevolo
A story on the increasing brand efforts from Sanford Health in Sioux Falls, South Dakota featured an interview with Chris Bevolo. The article,”Sanford Building National Name,” was published September 6 by the Sioux Falls Business Journal. Bevolo provided feedback on Sanford’s brand building efforts, its marketing efforts in the Twin Cities, and the impact of their new breast cancer center:
“Systems open cancer centers all the time, but rarely would an entire cancer center have $100 million behind it…So to have that investment in breast cancer, alone, that can get them to a point where they start entering the discussion with Mayo, Johns Hopkins and other major systems.”
Bevolo column featured in Healthcare Marketing Report
Chris Bevolo was featured in the July 2011 issue of Healthcare Marketing Report with the column, “Combating Politically Driven Marketing Requests.” The article provided advice to hospital marketers on dealing with politically motivated marketing demands from leadership, physicians and others in the organizations. Said Bevolo:
“It’s the dirty little secret in healthcare marketing. So much of what hits the streets by way of marketing initiatives, especially advertising campaigns, is driven not by sound marketing strategy but in response to internal political pressure.”
Tips included gaining senior support of marketing plans and consistently measuring marketing results.