Wellness
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Apr 18, 2011
Mayo Clinic goes big on wellness
As a Minnesota Twins fan, I’m currently blessed with the second year of outdoor baseball in our new ballpark, Target Field. Among many of the amazing design features and amenities is the gargantuan scoreboard. Standing 57 feet tall and measuring 101 feet wide, it covers the same space as 1,042 42” televisions, and is nine times larger than the previous video screen inside the Metrodome.
I caught my first two games of the season last week, and one of the best uses of that giant screen were short video clips from Mayo Clinic featuring Minnesota Twins baseball players promoting health and wellness tips. At 5,757 square feet of video, it’s safe to say Mayo Clinic is going big on wellness.
Whenever we are advocating for a certain perspective or trend in healthcare marketing, it always brings us joy to see the Mayo Clinic pursuing the same philosophy. That’s because for so many people in healthcare, the belief (and fairly deserved) is that if the Mayo Clinic is doing it, it must be right. This happened with social media, as Mayo Clinic spokesperson Lee Aase travelled the country helping to convert health systems with cold feet into SM advocates by demonstrating how the Mayo Clinic had embraced this trend. Well, here’s hoping the same occurs with using wellness to build brands in healthcare. Continue reading…
June 2011 – speaker, Forum webinar
On June 15, I will co-host a webinar for the Forum for Healthcare Strategists titled “Building Your Brand With Wellness.” Other co-hosts are Rhonda Mann, Director of Marketing Communications at
Beth Israel Deaconess Medical Center in Boston, and Chris Boyer, Director, Digital Communications and Marketing at Inova Health System in Northern Virginia. Check the Forum’s webinar calendar to register and for more information on the webinar.
Apr 4, 2011
Podcast #99 – Nine! Nine!
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: a recap of the National Summit on Healthcare Marketing Strategies, GroupMe, focusing on wellness as a marketing strategy and more. Show notes are on ThinkInterval.com.
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Feb 3, 2011
Bevolo featured in Twin Cities Business
Interval’s work on Washington D.C.-based Inova Health System’s wellness campaign was featured in Gene Rebeck’s “What next?” column in the February 2011 issue of Twin Cities Business. The article, titled “More than a Feel-Good Idea: The future of health care is–health” featured an interview with Interval president Chris Bevolo about the power of wellness as a brand message for hospitals and health systems.
In advocating for wellness-based messaging over other more common clinical or technology messaging, Bevolo was quoted:
“Most of what hospitals want to talk about, we don’t want to hear.”
The “Fit for 50” wellness campaign drew more than 6,000 registered users for Inova within the first month of its launch, and the success of the campaign led to its extension through 2011.
Jan 20, 2011
March 2011 – speaker, National Healthcare Marketing Strategies Summit
On March 29, Chris Bevolo will co-present with Chris Boyer at the Sixteenth Annual National Healthcare Marketing Strategies Summit in Orlando, FL, sponsored by the Healthcare Strategy Institute. The presentation is titled “Engaging Consumers with Wellness,” with the following description:
“Health and wellness messaging is a powerful way to build a hospital brand and differentiate your organization. Examine a successful campaign that engaged consumers directly to promote healthy habits and fitness tips. Learn how the campaign, which features a local sports celebrity and an online, interactive tool, resulted in more than 26,000 unique Web visits and 6,000 registrants in the first month.”
Co-speaker Chris Boyer is Senior Manager, Digital Communications at Inova Health System ( Falls Church,VA), an Interval client.
Aug 25, 2010
Wellness and branding: do you want the good news or the bad news?
The focus on wellness as a brand-building and revenue generating strategy for hospitals continues to grow. The August issue of HealthLeaders magazine features the story “Wellness: The Way to a Healthy Bottom Line,” and includes among its suggestions “Success Key No. 2: Make wellness a brand.” The article features this quote from Steven K. Jones, president and CEO of Robert Wood Johnson University Hospital in New Brunswick, NJ:
“Wellness is good business. It improves health and generates other business for the hospital in the community.” Continue reading…
Jun 22, 2010
Will you be the first to own wellness in your market?
We continue to push and cajole hospitals to establish a brand positioning in their market around wellness. That is, if your hospital is known for one thing, let it be known as the resource for health and wellness support, resources, content and offerings. Why wellness? Here are three primary reasons: Continue reading…
May 27, 2010
Gettin’ paid
Here’s the “How to Deal With a Leadership Challenge Tip of the Week.” We’ve heard this one a number of times over the years, but it’s become more frequent recently, and it goes a little something like this:
“Why should we invest in XYZ? We don’t get paid for that.”
This often comes from a CEO or CFO of a hospital, and what they mean is that whatever it is your asking them to invest in, the organization doesn’t get reimbursed for it. For example, we’ve heard this used in regards to investing in a better patient experience. One CFO we know said the following during planning for a major expansion:
“Why do we need to spend so much on patient rooms? We could just stick them in the hall and we’d get paid the same.”
Continue reading…