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Apr 16, 2012
Podcast #146: Daddy bloggers
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more. Show notes are on ThinkInterval.com.
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Jan 16, 2012
Healthcare Marketing Report covers “Joe Public”
In the January 2012 issue of Healthcare Marketing Report, editor Richard Cohen provides a review of Chris Bevolo’s new book, “Joe Public Doesn’t Care About Your Hospital.” Here’s an excerpt from the article, titled “This new book title really grabs one’s attention”:
“Healthcare marketers could be depressed by these statistics, or take action. Bevolo provides a multi-layered approach for what he believes healthcare marketers should do as they move forward.”
Jan 10, 2012
Podcast #133: Unintentional SEO
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: a reform riff, Teen Mom marketing opportunities, a new social networking tool we like and more. Show notes are on ThinkInterval.com.
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Nov 29, 2011
November 2011 – speaker, MHSCN conference
On November 5, I was one of three members of an hour-long panel discussion titled “The Doctor is In” at the end of the 2011 Fall Conference for the Minnesota Health Strategy and Communications Network (MHSCN). Audience questions ranged from living the brand to dealing with physicians to embracing social media.
Mar 29, 2011
Orlando Reflection
The plane ride back from a conference is always a great time to reflect on the experience. And I think it says a lot about the value of the Healthcare Marketing Strategies Summit I just left in Orlando that I had no time to blog while there, because the content and the networking were fantastic. So many good speakers, like David Meerman Scott, who delivered his keynote, “Real-Time Marketing: How to Instantly Engage Your Market and Connect with Customers.” When he made the point that organizations need to provide people with compelling content because “nobody cares,” I knew he was a man after my own heart (see “Joe Public Doesn’t Care About Your Hospital.”) Great session and very inspiring – now he needs to deliver that to all the hospital CEOs out there!
A lot of the conversations seemed to revolve around the onslaught of emerging strategies and tools available to healthcare marketers – from new social media entrants like Quora and GroupMe to mobile to pay-per-click to interactive portals and assessments. It really feels like as an industry, we may be approaching a tipping point where old-school thinking finally gives way to more targeted, more engaging and more effective marketing efforts. Continue reading…
Feb 3, 2011
One more ACO unknown: the brand factor
Let’s forget for a moment that even though Senate Democrats just defeated an effort to repeal the federal healthcare reform legislation, the law is still under threat of U.S. Supreme Court repudiation. Or that even though healthcare organizations across the country are scrambling to determine how – or if – they will participate in Accountable Care Organizations (ACOs), clear guidelines and regulations are still pending from the federal government. (One of my favorite quotes, which seems to be credited to multiple sources, states: “ACOs are like Unicorns, everyone knows what they are but no one has ever seen one.”) Or how potential legal issues, from antitrust challenges to Stark law conflicts, will play out. Let’s just assume that at some point, we’ll begin to see ACOs appear on the healthcare scene.
My question, with all of these caveats and unknowns notwithstanding, is this – what exactly will be the branding impact of these ACOs? Continue reading…
Jan 20, 2011
Off the grid
Hello blog, how you’ve been? It’s been over a month since I wrote on you. The funny thing is, I don’t feel any anxiety or guilt about it. To be honest, I don’t feel anything at all. Is it possible I’ve become numb to social media? Take your friend, Twitter. I had the extraordinary opportunity to travel to Europe over the holidays, and as a result (and a convoluted AT&T international iPhone plan), I was pretty much off the grid for two weeks. But even after I had returned, I didn’t open TweetDeck for about five days. I happened to notice that bright yellow icon in my MacBook dock and thought “oh yeah, Twitter. I forgot about that.”
To be fair, my engagement with Twitter had been waning for some time now. It used to be a normal part of my day to check my fav hashtags, read some posted links, reach out to a few Tweeps. But starting sometime last fall, it became a chore. Too many links. Too much fapping. Everyone had something to say, and sadly, I was no different. It became too difficult for me to find value, and Twitter began to fade. A trip to Paris seemed to be the final straw. While overseas, off the grid and “out of touch,” I didn’t miss the daily storm of tweets, Facebook posts, LinkedIn updates or blog posts. Didn’t think twice about them actually. Now that I’m back on the ground and in full swing, I still don’t miss them. Maybe as time marches on, I’ll slowly get pulled back in. But right now, I’m enjoying the peace, the quiet, the non-instant-reaction-ness of everything. Social media has been replaced by…calm.
Now, what’s this I hear about Quora?
Oct 7, 2010
Guest post featured on “Chief Marketing Officer” blog
Thanks to Karen Corrigan of Navvis & Company for the invitation to contribute a guest post, “Putting Market Share in Perspective,” to her “Chief Marketing Officer” blog. Karen is one of the leading thinkers on hospital marketing strategy.