Press Coverage

Sep 10, 2011

Story on Sanford Health brand efforts features insight from Bevolo

A story on the increasing brand efforts from Sanford Health in Sioux Falls, South Dakota featured an interview with Chris Bevolo. The article,”Sanford Building National Name,” was published September 6 by the Sioux Falls Business Journal. Bevolo provided feedback on Sanford’s brand building efforts, its marketing efforts in the Twin Cities, and the impact of their new breast cancer center:

“Systems open cancer centers all the time, but rarely would an entire cancer center have $100 million behind it…So to have that investment in breast cancer, alone, that can get them to a point where they start entering the discussion with Mayo, Johns Hopkins and other major systems.”

Bevolo column featured in Healthcare Marketing Report

Chris Bevolo was featured in the July 2011 issue of Healthcare Marketing Report with the column, “Combating Politically Driven Marketing Requests.” The article provided advice to hospital marketers on dealing with politically motivated marketing demands from leadership, physicians and others in the organizations. Said Bevolo:

“It’s the dirty little secret in healthcare marketing. So much of what hits the streets by way of marketing initiatives, especially advertising campaigns, is driven not by sound marketing strategy but in response to internal political pressure.”

Tips included gaining senior support of marketing plans and consistently measuring marketing results.

Aug 25, 2010

Bevolo featured in Florida paper article on hospital advertising

Chris Bevolo was quoted in an August 13 story in News-Press.com in Fort Myers, Florida about Lee Memorial Memorial Health System and its plan to increase its advertising. Here’s the section in the story, in response to the reporter’s question as to why advertising for a non-profit health system was needed at all:

“Specialty facilities, such as walk-in clinics, and “medical tourism” outside the community can eat away at a large institution’s bottom line, said Chris Bevolo, a Minneapolis-based health care marketing consultant.

‘Even though these hospitals are nonprofit, they need to compete,’ Bevolo said. ‘It forces them to try to improve to attract patients. That’s kind of the American way, and there’s a lot of benefits to that.’”

Jul 3, 2010

July 2010 Healthcare Marketing Report

Chris Bevolo was interviewed about marketing measurement in the article “It may be hard, but measuring return on investment has its rewards” in the July 2010 issue of Healthcare Marketing Report.

Jul 2, 2010

July 2010 Spectrum

Chris Bevolo authored the article “Marketing measurement: the best defense is a good offense.” in the July/August 2010 issue of Spectrum, from the Society for Healthcare Strategy and Market Development.

Jun 2, 2010

June 2010 Strategic Health Care Marketing

The article “Will Clarian Health’s New Name Be a Brand Slam?” in the June 2010 issue of Strategic Health Care Marketing featured input from Chris Bevolo, including the quote “If the experience isn’t changing, then an organization shouldn’t necessarily expect a new name to change how the organization is valued.”

Jun 1, 2010

June 2010 HealthLeaders Media MarketShare blog

June 2010 | Chris Bevolo contributed a guest post, “Speaking the language of the CFO,” to the HealthLeadersMedia MarketShare blog.

Apr 1, 2010

April 2010 Healthcare Marketing Advisor

Chris Bevolo was interviewed in “Lessons in patient experience from The Office” in Healthcare Marketing Advisor. Chris gave feedback on the popular comedy’s take on the stereotypical hospital experience: “The good news from a healthcare marketing perspective is that people likely won’t think twice about the patient experience scenes because they are so typical.” A longer portion of the interview was featured on the online version of the story in Marianne Aiello’s HealthLeaders Media marketing blog