Joe Public Doesn’t Care About Your Hospital
Hospital and health system marketers are under unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet these challenges, marketers must break from the past and move their marketing strategies forward in new and better ways. In this book, recognized change agent Chris Bevolo issues healthcare marketers a call to arms to transform healthcare marketing, while providing an arsenal of ideas, techniques and tactics they can use to position their organizations for success.
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“Not only does ‘Joe Public’ provide guidance to healthcare marketers to lead our organizations with smarter marketing, it was also like sitting in a therapy session! Every ‘bad habit’ I read about reminded me I’m not alone in the battle to shake off the outdated and ineffective methods of healthcare marketing from the past. I’m inspired!
I definitely plan to share this book with my marketing communications team (so they can have the same therapy!) and our executive leaders. Chris’ marketing wisdom will provide credible support for our marketing ideas that may seem ‘out there’ to our leaders. Just as our leaders are challenged with the new realities in healthcare, I want them to be educated on the new realities in marketing, and this book will help me do just that.”
Heidi W. Grunkemeyer
Operations Director – Marketing & Communications
“If you think there’s something wrong with your marketing but aren’t sure exactly what it is or how to fix it, then you should own this book. If you don’t think that there’s anything wrong with your marketing, then this book is absolutely required reading.
Chris Bevolo demonstrates once again why he’s one of the sharpest thought leaders in healthcare today. ‘Joe Public Doesn’t Care About Your Hospital’ is a wake up call for healthcare marketers. This common-sense, no-nonsense treatise on all of the ways that hospital marketing falls short today is full of both humor and ‘aha!’ moments that just may change the way you approach marketing and branding from here on out.”
Vice President and eHealth Evangelist
G E O N E T R I C