A Marketer’s Guide to Brand Strategy

Authored by Interval founder and president, Chris Bevolo, “A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations, published by HealthLeaders Media,” is a primer for those healthcare provider organizations seeking to strategically build brands.

Content includes:

the value of branding
why branding is essential in today’s market
common branding myths
how to create a brand strategy
living the brand
measuring brand effectiveness

Also featured are three healthcare organizations who share their brand building stories. The book is available for purchase at www.healthleadersmedia.com/books.

Download a free excerpt of the book to learn about five common challenges to brand building in healthcare organizations.