BOOKS • PAPERS

Hospital and health system marketers are under unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet these challenges, marketers must break from the past and move their marketing strategies forward in new and better ways. In this book, recognized change agent Chris Bevolo issues healthcare marketers a call to arms to transform healthcare marketing, while providing an arsenal of ideas, techniques and tactics they can use to position their organizations for success. More Information »

Can you prove the success of your marketing efforts? A new book by Interval president Chris Bevolo will help show you how. “A Marketer’s Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts” will help healthcare marketers analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through various measurement methods. More Information »

Authored by Interval founder and president, Chris Bevolo, "A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations, published by HealthLeaders Media," is a primer for those healthcare provider organizations seeking to strategically build brands. More Information »