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Feb 28, 2012
Podcast #140: Runyon’s blue ox
Listen in as the Arrogant Healthcare Marketing Bastards of Interval, along with special guest Chris Boyer, discuss this week’s hot topics in healthcare marketing: the four rules of success from Dr. Luther Waxling, Pinterest in healthcare and a little CRM/EMR follow up. Show notes are on ThinkInterval.com.
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Feb 22, 2012
Podcast #139: It’s not a stretch – it’s a science!
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: adapt or die with your measurement, how engaged – really – are your customers to your brand, an ad we love and more. Show notes are on ThinkInterval.com.
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Feb 13, 2012
Podcast #138: It’s half time
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: changing a name to focus on health, more on the move to digital, using patient records to search for customers, and the long-anticipated Interval Super Bowl ad review. Show notes are on ThinkInterval.com.
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Feb 13, 2012
February 2012 – presenter, HANYS webinar
Chris Bevolo will present “Joe Public Doesn’t Care About Your Hospital” in a webinar to members of the Healthcare Association of New Your State (HANYS) on February 15, 2012. (The webinar is for HANYS members only.)
Feb 8, 2012
Podcast #137: My gmail is full
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: another interesting award situation, breaking news on hospital websites, content is king and more. Show notes are on ThinkInterval.com.
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Jan 31, 2012
Podcast #136: Chicks and peeps
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: Groupon and its role in healthcare, increased ad spending in hospitals, a healthcare ad we love and more. Show notes are on ThinkInterval.com.
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Jan 26, 2012
Podcast #135: Ja’Blogger
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: transitioning to the post-reform world, our thoughts on digital marketing strategy, the debate on commenting and more. Show notes are on ThinkInterval.com.
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Jan 19, 2012
April 2012 – speaker, National Healthcare Marketing Strategies Summit
Chris Bevolo has been invited to give two presentations at the Seventeenth Annual National Healthcare Marketing Strategies Summit in Orlando, FL, sponsored by the Healthcare Strategy Institute.
The first presentation, held on Sunday, April 29, is a 3-hour workshop titled “Transform Your Healthcare Marketing,” based on Chris’ book “Joe Public Doesn’t Care About Your Hospital.” The workshop description states:
“Hospital and health system marketers are under unprecedented pressure to demonstrate results while facing dramatic change. To master the challenges, marketers must transform their approach to healthcare marketing, with an increased focus on measurement, digital strategies, and engagement. In this workshop, you’ll learn the five key changes necessary for transformation, how most organizations stack up, and how to assess your own level of transformation. Join your colleagues and take home strategies, tools, and techniques to accelerate your transformation.”
On Monday, April 30, Chris will once again partner with Chris Boyer, Director, Digital Marketing & Communications at Inova Health System and Interval client, to present “Breaking the Rules of Website Design.” The presentation description states:
“When a hospital website is built from the organization’s perspective, not the user’s, it is often a hot mess of multiple navigation paths, redundant content and tools, and a home page with dozens of links. Hear how Inova used key design philosophies to develop a cardiovascular website that puts the user first. Hear about the process, the results (both positive and negative), and lessons learned.”
Jan 18, 2012
Intramural vs. Intermural digital strategies
Digital strategy is this year’s social media: Everywhere you turn – conference agendas, blog posts, 2012 marketing budgets – it is a dominant topic of conversation. Overall, this is a good thing. As I point out in Chapter Two of “Joe Public Doesn’t Care About Your Hospital,” marketing transformation for healthcare organizations must involve an “out with the old, in with the new” mentality, and focusing on digital marketing strategies certainly fits the mold. But as with many other hot issues and new trends, the pendulum may be swinging a bit too far, at least in how we define and pursue digital strategies. Continue reading…
Jan 17, 2012
Podcast #134: Valentine’s vehemence
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: healthcare spending down – trend or mirage?, another celebrity culture hospital story, a new Google feature and more. Show notes are on ThinkInterval.com.
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Jan 16, 2012
Healthcare Marketing Report covers “Joe Public”
In the January 2012 issue of Healthcare Marketing Report, editor Richard Cohen provides a review of Chris Bevolo’s new book, “Joe Public Doesn’t Care About Your Hospital.” Here’s an excerpt from the article, titled “This new book title really grabs one’s attention”:
“Healthcare marketers could be depressed by these statistics, or take action. Bevolo provides a multi-layered approach for what he believes healthcare marketers should do as they move forward.”
Jan 10, 2012
Podcast #133: Unintentional SEO
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: a reform riff, Teen Mom marketing opportunities, a new social networking tool we like and more. Show notes are on ThinkInterval.com.
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