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May 14, 2012
Podcast #148: Totes the situ
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: highlights from Chris Bevolo’s many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more. Show notes are on ThinkInterval.com.
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Apr 23, 2012
Podcast #147: Spry Cougars
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: interesting trends for 2012, what makes a movie quote memorable, coffeehouse squatters and more. Show notes are on ThinkInterval.com.
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Apr 16, 2012
Podcast #146: Daddy bloggers
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more. Show notes are on ThinkInterval.com.
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Apr 11, 2012
Podcast #145: Clongs & Goologules
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: Google’s getting all futuristic, healthcare marketing lessons learned from the fashion industry, should your hospital tout BFH status? and more. Show notes are on ThinkInterval.com
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Apr 2, 2012
Podcast #144: Coupon reform
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: updates on healthcare reform and the story of a doctor’s lawsuit, a local health system markets in a big way and more. Show notes are on ThinkInterval.com.
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Mar 27, 2012
October 2012 – keynote, WHPRMS Conference
On October 5, I will present the closing keynote at the Wisconsin Healthcare Public Relations and Marketing Strategy annual conference outside of Milwaukee, WI. The presentation, titled “Turning your marketing upside down – five radical ideas from Joe Public Doesn’t Care About Your Hospital” will explore key contrarian ideas found in my 2011 book (such as cutting back or eliminating mass advertising altogether). During the conference, I will also facilitate a panel discussion and host a marketing roundtable discussion.
Mar 27, 2012
July 2012 – speaker, Indiana Hospital Association Conference
On July 24, I will speak at the Indiana Hospital Association Communications Conference in Indianapolis, IN. The presentation, titled “Joe Public Doesn’t Care About Your Hospital” and based on my 2011 book of the same name, is a call to arms to transform healthcare marketing.
Mar 27, 2012
May 2012 – speaker, MHSCN conference
On May 16, I will speak at the learning symposium for the Minnesota Health Strategy and Communications Network (MHSCN). The presentation will cover leveraging health and wellness as a branding strategy for hospitals and health systems. The day-long learning and networking program for healthcare marketers, communicators and planners will take place at TCF Bank Stadium in Minneapolis.
Mar 27, 2012
Podcast #143: Wealthy and bored
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: the problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more. Show notes are on ThinkInterval.com.
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Mar 26, 2012
Can you sleep at night?
It’s safe to say that as a whole, our healthcare system is not functioning on all cylinders. According to a commonly quoted World Health Organization study, the U.S. ranks first in healthcare spending per capita among countries in the world, but 37th in the quality of that care. In a recent New York Times article, Victor Fuchs, emeritus professor of economics and health research and policy at Stanford University, is quoted as saying “If we solve our health care spending, practically all of our fiscal problems go away.” (And if we don’t, asks the reporter?) “Then almost anything else we do will not solve our fiscal problems.” According to many experts, if the annual rate of health insurance inflation and the slower rise in household income both continue as is, the average American family will spend all of their take-home pay on health insurance by the year 2025.
We’ve all heard these and other statistics. And, like it or not, as members of the healthcare marketing community, we are all part of this equation as the media, politicians and government officials increasingly are pointing the spotlight at our discipline and asking “Do we really need to be spending healthcare dollars on this?” Continue reading…
Mar 20, 2012
Podcast #142: Homeless granola
Listen in as the Arrogant Healthcare Marketing Bastards of Interval (or, at least two of them) discuss this week’s hot topics in healthcare marketing: an online marketing tool that doesn’t have the brand all over it, homeless hot spots at SXSW and more. Show notes are on ThinkInterval.com.
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Mar 8, 2012
Podcast #141: Tool
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: we’re all being watched!, the new Consumer Privacy Bill of Rights, more interesting stats on mobile and more. Show notes are on ThinkInterval.com.
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