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May 10, 2013
Join me in June!
I’m very excited about the retreat we have planned in June for healthcare marketers trying to drive real change. The Joe Public Retreat, held June 19-21 in Minneapolis, was inspired by clients, all the folks I’ve met out on the road while speaking, and those who have contacted me after reading “Joe Public Doesn’t Care About Your Hospital.”
On one hand, it’s fantastic to hear how so many are enthusiastically embracing change. On the other, there is shared frustration with those who can’t seem to break through the stifling old-school thinking they face in their organizations. CEOs who claim to want something different, but then fall back to chest-pounding messages and wasteful billboards. Physicians who demand support, but don’t get digital. Executives who ask for marketing accountability, but who then won’t let marketing pursue effective strategies.
This retreat is designed specifically to help those folks gain insights into change management strategies and build a plan for driving marketing change. This will be a very hands-on experience. One of the things I like best about my work in healthcare marketing is rolling up my sleeves with smart, energized people who really want to make a difference. I think it’s going to be an incredible experience.
If you have any questions about the retreat, shoot me an email. It would be great to see you in June!
May 6, 2013
Podcast #192: Cheesy gas chamber
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week we discuss our take on the controversial “Cheat Death” slogan from CaroMont Health, Taco Bell’s successful product innovation, and more. Show notes are on ThinkInterval.com.
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Apr 29, 2013
Podcast #191: This tiny hole
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week we discuss the increase of new hospital brands in the market, ads we love (or if you’re Chris – an ad you hate), and more. Show notes are on ThinkInterval.com.
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Apr 22, 2013
Step aside digital, content marketing is the new queen
Each year, healthcare marketers seem to latch on to a “theme of the year.” In 2011, it was social media – everywhere you turned, there were social media symposiums, national conferences were loaded with SM content, blog posts and other discussions were all about SM. Last year, it was “digital.” Everyone wanted to know more about digital marketing, digital strategy, etc. (with seemingly as many definitions for “digital” as there were sources of information). So far in 2013, it looks like our top candidate for theme of the year is “content marketing.” (applause, applause) Like snow in April in Minnesota – it’s everywhere. Continue reading…
Apr 22, 2013
Podcast #190: The new black
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week we announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris’ second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more. Show notes are on ThinkInterval.com.
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Apr 18, 2013
Podcast #189: Dropping doohickeys
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week we discuss hospital consolidation trends, innovation at Walgreens clinics, and more. Show notes are on ThinkInterval.com.
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Apr 16, 2013
July 2013 – keynote speaker, Ragan Conference
On July 23, I will be a keynote speaker at the Health Care Summit for PR and Marketing Communicators, hosted by Ragan Communications. The conference takes place at the Gleacher Center in Chicago. My presentation will be based on my latest book, “Joe Public Doesn’t Care About Your Hospital.”
Apr 1, 2013
Podcast #188: Incendiaries
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week we discuss the acknowledgment of changes in healthcare marketing, but the inability to really embrace these changes, astronomical fees to promote hospital awards, and more. Show notes are on ThinkInterval.com.
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Mar 25, 2013
Podcast #187: HealthTap
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week we discuss HealthTap’s success and impact on healthcare marketing, where people use their mobile devices most and why it matters, and more. Show notes are on ThinkInterval.com.
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Mar 19, 2013
Podcast #186: Cruise diaper
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week we discuss the change management it requires to move from promotional to healthcare content marketing, research that suggests that social media reviews indicate clinical quality, the new Netflix Facebook app, and more. Show notes are on ThinkInterval.com.
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Mar 11, 2013
Podcast #185: Jedi mind tricks
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week we’re joined by Jean Hitchcock, VP of Public Affairs and Marketing at MedStar Health. We speak with Jean about the current mind of a healthcare marketer, and about some of the challenges healthcare marketers face today. Show notes are on ThinkInterval.com.
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Mar 7, 2013
Podcast #184: Contaminated neighborhood
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week we discuss some top trends to know about in the industry, including search engine trust, search result click monopolies, handy apps, the ability to purchase things via social media channels, and more. Show notes are on ThinkInterval.com.
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