Healthcare Marketing Report covers “Joe Public”
In the January 2012 issue of Healthcare Marketing Report, editor Richard Cohen provides a review of Chris Bevolo’s new book, “Joe Public Doesn’t Care About Your Hospital.” Here’s an excerpt from the article, titled “This new book title really grabs one’s attention”:
“Healthcare marketers could be depressed by these statistics, or take action. Bevolo provides a multi-layered approach for what he believes healthcare marketers should do as they move forward.”