New “Joe Public” consulting services now available
To help organizations seeking change embrace new and more effective marketing philosophies, Chris Bevolo has launched a series of “Marketing Transformation” consultations based on his new book, “Joe Public Doesn’t Care About Your Hospital.” Ranging from a two-hour webinar to a comprehensive two-month consulting engagement, the new services are designed for marketing leaders who want to bring the ideas found in the book to life in their own organization.
“In some cases, marketing leaders may just want a little additional direction, so they can take the reins of instituting change on their own,” says Bevolo. “In other cases, they may be looking for additional guidance, an outside and honest auditing of their situation, or deeper collaboration with their marketing teams. The goal of these consultations is to further enable those who embrace the philosophies of change outlined in ‘Joe Public’ to accelerate their own transformation.”
The new services are:
The Marketing Transformation Workshop
Using the five areas of transformation found in the book, “Joe Public Doesn’t Care About Your Hospital,” clients will learn how to diagnose where they stand compared to industry norms and how to prioritize those areas that deserve the most focus. This two-hour webinar is a perfect supplement to the book and will set clients on the right path to transforming their approach to marketing.
The Marketing Transformation Retreat
Using pre-retreat homework as a foundation, Chris will spend an entire day with the client marketing team to better understand key areas of concern and explore comprehensive solutions for improving their approach to marketing. Client teams will leave the retreat exhausted, exhilarated, and armed with the knowledge and experience needed to begin their transformation.
The Marketing Transformation Engagement
For those seeking the highest level of evaluation and change, this two-month consultative process begins with an audit of marketing practices and ends with a comprehensive plan for accelerating the adoption of new and better practices. Along the way, Chris will engage with the client marketing team to ensure adoption and ownership of the transformation plan.
For more information on these consultative services, contact Chris Bevolo at chris@chrisbevolo.com.