Story on Sanford Health brand efforts features insight from Bevolo
A story on the increasing brand efforts from Sanford Health in Sioux Falls, South Dakota featured an interview with Chris Bevolo. The article,”Sanford Building National Name,” was published September 6 by the Sioux Falls Business Journal. Bevolo provided feedback on Sanford’s brand building efforts, its marketing efforts in the Twin Cities, and the impact of their new breast cancer center:
“Systems open cancer centers all the time, but rarely would an entire cancer center have $100 million behind it…So to have that investment in breast cancer, alone, that can get them to a point where they start entering the discussion with Mayo, Johns Hopkins and other major systems.”