New book: Joe Public Doesn’t Care About Your Hospital
I’m excited to announce the release of my new book, “Joe Public Doesn’t Care About Your Hospital.” This book was written as a call to arms for hospital and health system marketers and executives looking to break from the past and move their marketing strategies forward. Readers will learn about the current state of healthcare marketing, who Joe Public is, why he and she doesn’t care, and how that impacts their marketing strategies. Subsequent chapters address bad marketing habits, how to breathe life into “zombie brands” and why measuring marketing effectiveness is essential. The book provides insights on the likely future state of healthcare marketing, as well as advice on how to succeed in this challenging environment.
Published by RockBench Publishing, the book is currently available on Amazon.com in Kindle format, and the hardbound version and is slated for release in early September.
Visit the “Joe Public” section of my website to:
- download a sample chapter
- view the table of contents
- read reviews of the book from more than 10 healthcare marketers
- purchase the book
Over the coming months, you’ll hear me talk about the contents of the book on my agency’s healthcare marketing podcast, in our new LinkedIn group, in social media circles such as Twitter and Facebook, in speaking engagements, and on this blog. I hope you’ll join the conversation with new ideas, perspectives and insights, and help join the fight to transform healthcare marketing for the better!