Bevolo featured in new book on physician relations
An interview with Chris Bevolo is featured in the new book by Kriss Barlow, “The Complete Guide To Physician Relationships,” (HcPro, 2011, $129). The book, based on interviews with more than 200 physicians, features a section titled “Prioritize Your Marketing Strategy,” with insights from Bevolo on the physician surveys and how they related to promoting hospitals and health systems. The section, featured in Chapter 8, “Promoting Services,” includes the following quote from Bevolo:
“The good news is that I would have imagined the number of physicians who rated mass advertising as the best way to promote services to be much higher. The bad news is that at 40%, it’s still the highest rated response, rated higher than two potentially more potent strategies — interactive and marketing to other physicians.”