Join me in June!

I’m very excited about the retreat we have planned in June for healthcare marketers trying to drive real change. The Joe Public Retreat, held June 19-21 in Minneapolis, was inspired by clients, all the folks I’ve met out on the road while speaking, and those who have contacted me after reading “Joe Public Doesn’t Care About Your Hospital.”

On one hand, it’s fantastic to hear how so many are enthusiastically embracing change. On the other, there is shared frustration with those who can’t seem to break through the stifling old-school thinking they face in their organizations. CEOs who claim to want something different, but then fall back to chest-pounding messages and wasteful billboards. Physicians who demand support, but don’t get digital. Executives who ask for marketing accountability, but who then won’t let marketing pursue effective strategies.

This retreat is designed specifically to help those folks gain insights into change management strategies and build a plan for driving marketing change. This will be a very hands-on experience. One of the things I like best about my work in healthcare marketing is rolling up my sleeves with smart, energized people who really want to make a difference. I think it’s going to be an incredible experience.

If you have any questions about the retreat, shoot me an email. It would be great to see you in June!