Intramural vs. Intermural digital strategies
Digital strategy is this year’s social media: Everywhere you turn – conference agendas, blog posts, 2012 marketing budgets – it is a dominant topic of conversation. Overall, this is a good thing. As I point out in Chapter Two of “Joe Public Doesn’t Care About Your Hospital,” marketing transformation for healthcare organizations must involve an “out with the old, in with the new” mentality, and focusing on digital marketing strategies certainly fits the mold. But as with many other hot issues and new trends, the pendulum may be swinging a bit too far, at least in how we define and pursue digital strategies. Continue in the blog…
Also from the blog:
- April 2012 – speaker, National Healthcare Marketing Strategies Summit
- Bevolo book featured in Twin Cities Business Monthly
- New “Joe Public” consulting services now available
- Does quality bring quality to your hospital marketing?
- Share your Joe Public stories and challenges
- NY Times story on hospital advertising rates a 5 on the cringe scale
- Story on Sanford Health brand efforts features insight from Bevolo
- Bevolo column featured in Healthcare Marketing Report
- Bevolo featured in new book on physician relations
- The color of confusion
- More Posts...